Pauls Smarter Milk announces Young Dairy Champions

Could it be a more ideal fit for our Art4Agriculuture Young Dairy Champions to spruiking Pauls Smarter Milk in Schools? Match made on the Milky Way I would say 

Our young dairy champions are ready to spread the great dairy facts to students participating in the Archibull Prize

CASSIE MacDonald likes nothing more than telling friends she earns her money milking cows and 24 year old CSU veterinary student won’t let the industry she loves be pushed around by big business.

Cassie Mac LR

The former city-girl hit national headlines earlier this year when she hit back at a Coles campaign with her own internet video highlighting the impact of the $1 a litre milk price war.

“I wanted to show people everyone can make a difference by sharing their story,” she said.
“I hoped consumers would think about the choices they make and what happens if they buy supermarket
brand milk.
“I also wanted shoppers to think about the information they are fed, especially by such big powerful
companies.”

16,000 people viewed Cassie’s video in the first fortnight. We believe It’s this passion, initiative and leadership which make Cassie the ideal young leader for Australia’s dairy industry. Cassie’s urban childhood proves you don’t need to be born on a farm or even in rural Australia to work in agriculture.

A member of the breed society Ayrshire Australia and a regular on the dairy show circuit, Cassie has grabbed the opportunities agriculture has presented and enjoys telling her story to encourage others to consider a future in dairy.

Cassie joins Bega Valley fifth generation dairy farmer Andrew D’Arcy as the newest Art4Agriculture Dairy Young Farming Champions (YFC).

Twenty eight year old, Andrew D’Arcy is the epitome of modern farming. Continuing his family’s heritage producing quality iconic dairy products in NSW, his farming business is
also at the forefront of the industry with a robotic dairy.

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Andrew has a great story to share. He has travelled the world thanks to dairy and now, along with his family, uses cutting edge technology every day on the farm.

The opportunities are endless in agriculture according to Andrew.

”With an ever increasing world population, the importance and need for agriculture is going to
strengthen,” he said.
“This necessary demand will generate more career opportunities with boundless positions within the
industry, not limited to farming alone but incorporating other fields such as agronomy, nutrition,
marketing, engineering, research, science, accounting, veterinary, mechanical – the list is endless.”

Young Farming Champions (YFC) introduce the next generation of consumers to the world of food and fibre production and strengthen the bond between farmers and consumers through two-way engagement.

YFCs are the link between students and agriculture and they share their story while assisting schools participating in the Archibull Prize, a program that asks students to explore the importance of Australia’s food and fibre industries by researching the theme “what does it take to sustainably feed and clothe my community, for a day.”

20,000 students have participated in the Art4Agriculture, Archibull Prize since 2008 and the work these students put in to understanding our agricultural industries is phenomenal and meeting a Young Farming Champion is often the highlight of the students’ experience.

Our Dairy Young Farming Champions are sponsored by Pauls Smarter White Milk

Pauls Smarter White

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