Jess Lehmann – cotton and the power of social media engagement

Fashion house Jeanswest have launched their new Australian Cotton range   Australian cotton is recognised as the best in the world and our very own Young Farming Champion Jess Lehmann features in the Jeanswest campaign. You can read Jess’ blog for Jeanswest here

Jess L JeansWest.PNG

“we’ve been so encouraged by Jeanswest willingness to get out in the field and learn from our farmers who are leading the world in the ethical and sustainable production of cotton,” says Adam Kay CEO Cotton Australia

Jess’ involvement is as a direct result of her very clever social media strategy. Watch this space for an upcoming article by Jess on how to leverage social media and how you too can share the great story of agriculture


As a bit of a cotton and jeans fan myself I will definitely be checking out the Jeanswest cotton collection 

_2017 Supporting partners Capture

Cotton Young Farming Champion Sharna Holman a Mega Media Icon

Having spent the last week visiting schools in Sydney with Young Farming Champions (YFC) Jo Newton (dairy) Peta Bradley ( Wool) and Laura Phelps (Pork) it never ceases to amaze me how much I learn about agriculture and the way the students soak up everything the YFC share with them.

From the depth of the questions the students asked it was clear a great deal of investigation of their allocated agriculture industry has happened over the last 6 months.

its also very rewarding to travel around with the YFC and listen to what motivates them and their plans for the future.

I am constantly dumfounded at the depth of their talent.

An outstanding example of this is Cotton Young Farming Champion Sharna Holman who has become a mega media star this year. Sharna has been featured ( along with YFC Hannah Barber and Stephanie Fowler) in OUTBACK Magazine, and the RAS Times ( along with YFC Emma Longworth) and co-stars in this very clever series of Lone Stranger Adventure videos promoting best practice biosecurity outcomes



Go Sharna – cant wait to see where you pop up next


_2017 Supporting partners Capture

The Power of the Cow goes Global

Next week Australian agriculture goes global at the World Environmental Educators Conference in Canada through The Archibull Prize.

A big shoutout to all the Young Farming Champions, the Picture You in Agriculture team, the students and teachers and our collaborating partners for making this possible

Extra big shoutout to Young Farming Champion Peta Bradley who designed the template for this poster  and Larraine Larri who will present the program on our behalf.


Archibull Prize Poster-WEB_HI (002).jpg

Graphics by Lance Clayton of Lance Clayton Motion Design



Larraine Larri at WEEC.jpg

Larraine Larri presenting the Power of the Cow poster 

_2017 Supporting partners Capture

Young Farming Champion Emma Turner wins the inaugural LANDMARK NSW MERINO SCHOLARSHIP

Emma Turner.jpg

Young Farming Champions Emma Turner and Hamish McGrath were two of four finalists in the NSW Landmark Merino Scholarship which was announced on 23rd August 2017 at  the Merino National held in Dubbo .

Emma Turner.PNG To win the scholarship Emma was identified by the judges as epitomising  ‘our best, most passionate & committed young “Merino” people.”

Emma received  $2000 towards tertiary education tuition, for the purchase of text books or study material.

To be eligible you must be –

  •  Between 18-28 years of age
  •  Currently studying a university course or Tafe equivalent full or part time
  • Committed to a career in the industry and it’s advancement
  • Have a desire to develop skills, knowledge and experience in the agricultural industry

Emma was selected to participate in the Young Farming Champions program in 2014. She has had extensive media and communications training as well as attended workshops where she  received consumer and social licence insights.

Emma remains active in the program as an alumni visiting schools yearly as part of The Archibull Prize.

You can follow Emma on Instagram @emma_laurel_ where she has 3,200 followers who enjoy her posts about farming on a 250,000 acre sheep station

_2017 Supporting partners Capture



Jason Smith Young Farmer of the Year shows you dont have to own the land to farm the land

Jason Smith AYoF 2017.jpg

Two members of the Art4Agriculture team were recently acknowledged for their contribution to the agriculture sector at the Australian Farmer of the Year Awards. Young Farming Champion Daniel Fox was runner up in the Young Farmer of the Year at the awards held at Parliament House in Canberra on 16th August. Greg Mills one of our Young Farming Champions communications experts and trainer won the Rural Consultant of the Year

Attending the awards our National Program Director was very impressed with how each of the winners shared their story

The winner of the 2017 Young Farmer of the Year is Jason Smith a dairy farmer from south-west Victoria. Jason is a great example of the modern ethos that ‘you don’t have to own the land to farm the land” and has successfully used the equity partnerships model to build his dairy business

Jason is a fifth-generation dairy farmer who, after the sale of the family farm, ventured out independently and today leases land in south west Victoria, running 300 stud Jersey and Illawarra cattle along with 200 young stock.

His passion and commitment to the industry is evident through his drive to succeed, furthering his leadership skills through education and leadership courses, and supporting the local community.

“Dairy farming is in my blood,” Jason said. “It was always what I saw myself doing.”

“Our family farm was sold when I was quite young. Venturing out on my own was a big risk and was going to be hard work, but I knew I needed to do it to achieve my goals. I had to make the decision, amidst severe drought, to leave the area I knew so well to farm further south, but it was the best move I could have made.”

“The Australian dairy industry has experienced some really tough times in the last few years, with the milk-price crisis and drought. Like so many others, I am dealing daily with those issues, but I am focused on working my way out of this challenging period.”

Jason is committed to his dairy business and on his leased property, is currently co-ordinating the clearing of 200 hectares of former blue gum plantations to reclaim the area for his dairy herd.

“My intention is to grow the herd to 600 cows within four years,” Jason said. “I have plans for a new dairy and to build an underpass to access the farms on the other side of the road, along with some other major infrastructure changes to ensure the farms growth.”

“I also have a goal to move from a lease arrangement to an equity partnership with the owner of the property I am leasing.”

Jason has shown a commitment to leadership within the industry, completing a Certificate 3 and 4 in Agriculture and engaging in a range of courses including the Woolworths Rural Leaders Course, Marcus Oldham Rural Leadership Program and Loddon Murray Community Leadership Program.

Norm Stone, Jason’s former TAFE lecturer, believes it is Jason’s dedication and determination which has seen him achieve his goals.

“Jason is a true ambassador for the dairy industry,” Mr Stone said. “He has a real love for his stock and embodies the commitment required to run a good modern herd, including investing the time and effort into a strong breeding program.”

The 2017 Young Farmer of the Year Award is sponsored by global leader in agricultural equipment, Case IH.

Case IH Brand Leader, Bruce Healy, commended Jason on his achievements and his ability to build a successful farming business from scratch.

“It is young farmers like Jason who we want to see out there in the industry, using their passion for agriculture and their personal drive to run a thriving farm,” Mr Healy said.

“Case IH has always acknowledged innovation and forward thinking as being integral to success and Jason certainly embodies these and makes a very worthy winner of the 2017 Young Farmer of the Year Award.”

Jason is keen to use his win to encourage other young farmers to invest in themselves as well as the farm.

“Like most farmers, my number one priority has always been the farm and my stock,” Jason said. “But I have seen great value in investing in improving my business and leadership skills.”

“There are some great programs and courses out there to help you to look outside the traditional square box and give you the confidence to turn those innovative ideas into reality.” Source


Jason Smith

Greg Mills champions the big issues for all farmers.

Greg Mills and Pip Courtney

Greg Mills and Pip Courtney from ABC Landline

A big shoutout to Greg Mills of GoAhead Business Solutions our favourite Rural Consultant, workshop facilitator, communications expert extraordinaire and all round great guy who was named  2017 Australian Rural Consultant of the Year  at the Australian Farmer of the Year Awards, held by the Kondinin Group and ABC Rural. The award, announced at Parliament House in Canberra on August 16, recognises those making a significant contribution to Australian Agriculture 

Working primarily in the intensive livestock industries, Greg offers a range of consultancy services to farming families, agricultural businesses and industry organisations.

However, it is his enthusiasm for agriculture and his ability to present information to a diverse audience which has made him a go-to mentor for many of tomorrow’s industry leaders.

Greg is widely known as a consultant with a passion to share strategies which build trust in farmers and agricultural industries; who isn’t afraid to face some of most challenging issues facing modern animal agriculture.

This includes confronting animal activist issues, particularly regarding the egg industry.

“Farmers and industries need new strategies to maintain their social licence to operate,” Greg said. “That is, the privilege of operating a farming business with minimal formalised restrictions based on maintaining public trust.”

“When the public trusts farmers to do what’s right they won’t feel the need to impose more controls through legislation, regulation or market requirements.”

Greg has positioned himself as a leading international authority on social license and values-based communication, and has a collaborative relationship with the US-based Center for Food Integrity. With his understanding of both the philosophy and approach to building trust, Greg has developed the Engage training program in Australia which empowers others to use these principles.

“Winning the 2017 Rural Consultant of the Year Award is a fantastic opportunity and will help me highlight the important issues currently facing Australian agriculture, like how the implementation of new technologies and production practices in the future will require continued community support,” Greg said.

“The Award also showcases how rural consultants are rising to the challenge of assisting farmers with the evolving issues of increasing complexity in the modern agricultural environment.”

Greg is an advocate for young professionals in agriculture. He is a key mentor and trainer for the Young Farming Champions Program where he shares his experience and gives participants the skills needed to communicate their own agricultural story with confidence.

Lynne Strong, who is the National Program Director at Picture You in Agriculture and runs the Young Farming Champions Program, believes Greg is always ahead of the curve.

“There are very few people out there like Greg,” Ms Strong said. “He is generous in his approach with our young leaders; providing them with the tools and confidence to stand up and speak on a variety of topics.”

“The expertise, knowledge and skills he brings to the organisation, along with his reliability, are second to none. He is outstanding.”

Research scientist Dr Jo Newton believes Mr Mills’ encouragement has been vital to her career. “In 2015 I was accepted into the Australian Futures Project Actions for NSW Agriculture Initiative, something I do not think would have been possible without Greg’s assistance,” Dr Newton said. “In a nutshell being mentored by Greg and being a part of the YFC program has helped me develop the skills and confidence to aim higher than I previously dreamed was possible.”

Greg with BASF team

Greg Mills and Team BASF who sponsored the Australian Rural Consultant Award

BASF Head of Agriculture for Australia and New Zealand, Gavin Jackson, said Greg was an extremely worthy recipient of the Rural Consultant of the Year Award, acknowledging the work Greg continues to do with industry has had significant impact back to farmers.

“His work in livestock management, strategic farm business management, scientific communications, issue management and project planning and implementation has had a real positive impact not only within industry, but for many farming enterprises,” Mr Jackson said.

“Greg champions the big issues for all farmers.” Source 








Dr Jo Newton wins Emerging Scientist Award

Young Farming Champion Dr Jo Newton is part of a growing group of bright young minds seeing agriculture as an incubation hub for cutting edge research. We are very excited to announce that Jo has been announced as the winner of the Dairy Research Foundation (DRF) 2017 Emerging Scientist Award at their annual symposium

Listen to Jo’s sixty second promotion for her presentation 

The DRF  annual Symposium, is widely recognised throughout the Australian dairy industry as a showcase of dairy science in application – that brings together the farm and dairy science communities with a special focus on nurturing and developing young and emerging scientists – and linking them with the farm sector.

Each participating young scientist is asked to prepare a presentation that relies on flip charts and items to show and tell (strictly no use of PowerPoint). Scientists are grouped together by ‘common interest/theme’ on platforms, with up to three young scientists per platform. They present multiple times (normally 3-4 times) to groups of 20-50 people each time.  Each platform also features a dairy industry mentor (a farmer/scientist/service provider) whose role is to comment on the projects under profile and discuss how the work may be integrated at a farm level.  Each young scientist has five minutes to deliver their presentation followed by 5 minutes of question and discussion should follow each young scientist’s presentation.

The Dairy Research Foundation Emerging Scientist competition is a unique opportunity for farmers to learn and engage from the young and vibrant researchers who are committed to addressing  current and future industry needs and challenges

DRF Energing Scientist

2017 DRF Emerging Scientists (From left to right: Alexandra Green from University of Sydney, Ashleigh Wildridge from University of Sydney, Paul Cheng from University of Melbourne, Alex John from University of Sydney, Nicolas Lyons from NSW DPI Dairy, Veronika Vicic from Charles Sturt University, Laura Senge from Murdoch University, Jo Newton from Agriculture Victoria, Beth Scott from Wageningen University and Juan Molfino from University of Sydney)

Nine emerging scientist from all around Australia kept the audience engaged, entertained and informed of the latest work and trends in the industry. This allowed farmers to get insights into the latest research from vibrant young science communicators  who have chosen the dairy industry as the place they want to be.

‘The quality of the Emerging Scientist competition is getting better every year. Jo  shared her work, her passion and her findings in an interactive and engaging way with the audience and was a well deserved winner  of the 2017 Emerging Scientist competition” said Dr Nicolas Lyons 

Jo Newton DRF.jpg

Dr Jo Newton presenting her work at the Dairy Research Foundation Symposium 

Jo works as a research scientist on the Gardiner Dairy Foundation initiated Project, ImProving Herds. The project is demonstrating the impact investing in genetics and herd improvement has on the bottom line for dairy farmers. For example, the project has recently been able to show cows sired by high genetic merit bulls make greater contributions to farm profit over their lifetime than other cows do.

“I’m passionate about ensuring that research outcomes don’t just reside in scientific journals. We have world-class research facilities and minds in Australia but haven’t always done a very good job of translating research into action. I think projects like ImProving Herds, where research and extension are intrinsically woven together, is a good way to work towards achieving this. I really enjoy the challenge of collaborating with diverse industry stakeholders to ensure that the work we are doing is relevant, useful and delivered in a way that the industry can use. For example, in a ‘typical week’ I may be working with economists, farm consultants, farmers, vets, extension staff and breed societies. At 16, I was told I was too smart to study agriculture. I’m passionate about being involved in changing the stigma surrounding careers in agriculture and hope that one day every young person, regardless of their background, views agriculture as a rewarding career pathway.” Jo Newton  2107 DRF Emerging Scientist Winner 

Well done Jo  another milestone in a stellar career journey